LANIER GRAY
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My Work
Presentations, pitches, one-sheets, case studies, design, writing samples, video and more!
Carolina Alumni Review
Advertising Assistant
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I assisted with advertising for the bi-monthly Carolina Alumni Review magazine, reaching 72,000+ members. Responsibilities included: ad design, ad sales, pitching, preproduction art proofing, prospecting new business and social media integration. Check out my ads featured in the mag below:
Carolina Alumni Review Magazine Ad
Carol Woods Digital Ad (Nov/Dec 2017)
Campus Y
Director of Communications
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As the Campus Y Director of Communications, I developed and implemented publicity strategies to support the efforts of students within the Campus Y, UNC’s Center for Social Justice. In addition, I:
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Led and managed a communications team of writers, photographers, videographers, graphic designers, and strategic communications specialists to produce publicity plans and materials for Campus Y committees.
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Composed tweets (@campusy_UNC) and facebook posts for Campus Y social media accounts
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Photographed events and programs
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Initiated an unprecedented Campus Y Writing Team and "The Arc" blog, which allows students to share their opinions on various social issues and cover social justice related events
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Constructed a complete redesign plan for the second floor wall space
Chapel Hill Magazine & Durham Magazine
Editorial Intern
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In the summer of 2015, I interned with Chapel Hill Magazine and Durham Magazine.
As an intern, I complete the following tasks:
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Contributed to an updated version of the Chapel Hill Magazine and Durham Magazine Visitors and Relocation Guide by contacting local business to edit their information for the 2016 Visitors and Relocation Guide
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Wrote an Engagement & Wedding bond for September issue of Durham Magazine
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Composed tweets to promote my blog posts on @chapelhillmag and @durhammag
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Wrote 2015 Fall Arts Preview for July/August Chapel Hill Magazine issue
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Wrote Weekend Best Bets and blog posts for Chapel Hill Magazine and Durham Magazine.
Her Campus Chapel Hill
Staff Writer
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Every month, I propose story ideas, conduct research and interviews to produce articles on various lifestyle topics for the Chapel Hill chapter of Her Campus, the top online community for college women.
Click here to read my articles!
Textile Solutions
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In the fall of 2015, I completed a course called JOMC 334: Presentation Design. In this course, I worked with various Adobe Creative Cloud Applications. I spent the majority of the semester creating branding materials for a new company called Textile Solutions.
Everyone in the course created a potential logo for the company and they selected mine to use as their official logo.
Here are the following projects:
MEJO 153: News Writing & Reporting
Every Media & Journalism major at UNC- Chapel Hill takes MEJO 153 before graduation. This course teaches students skills that enable them to write clearly and concisely across various topics.
Check out some writing samples from class:​
MEJO 271: Advertising Copy & Communication
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In this Media & Journalism course, I came up with various advertising campaigns for various American brands. For the final project, my group was tasked with making an advertising campaign for one of the most unpopular retail brands in America. We chose Abercrombie & Fitch because we felt they could rebrand themselves as an inclusive company for young women in their exploratory phase.
See the complete campaign book with the research report, strategy statement, creative brief, campaign and ad executions. I designed all the print ads
Natura Magazine
Public Relations Assistant Manager
Local Public Relations Specialist
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As a member of the Natura PR team, I wrote press releases, created contact lists and developed ways to increase magazine awareness.